Market Research Analyst

VITS Consulting Corp has openings for the position of Market Research Analyst. As a Market Research Analyst, you will be an integral part of our dynamic team, contributing to the development and implementation of data-driven strategies. You will play a key role in shaping our marketing efforts, understanding customer behavior, and supporting decision-making processes through comprehensive data analysis.

Responsibilities:

• Prepare reports of findings, illustrating data graphically and translating complex findings into written text. 
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand. 
• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals. 
• Measure and assess customer and employee satisfaction. 
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.  
• Measure the effectiveness of marketing, advertising, and communications programs and strategies. 
• Seek and provide information to help companies determine their position in the marketplace. 
• Forecast and track marketing and sales trends, analyzing collected data. 
• Gather data on competitors and analyze their prices, sales, and method of marketing and distribution. 
• Monitor industry statistics and follow trends in trade literature. 
• Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services. 
• Direct trained survey interviewers. 
• Develop and implement procedures for identifying advertising needs.